Accelerating Competitive Effectiveness (ACE)
Competitive Advantage
by Rita McGrath
Enhancing the unfair competitive advantages of an organization is an effective way to quickly gain the upper hand and sustain superior performance. But to become sustainable, it's not enough to win in the marketplace - you also need to be able to protect yourself from the competition and from internal strife within your own organization. This instrument exposes potential pitfalls to pre-empt challenges before they occur.
Accelerating Competitive Effectiveness is one of the first research-based tools that identify the progress of new capability creation in established organizations
As competitive advantages become shorter and harder to defend, it has never been more important
that organizations create new advantages that can replace those that have eroded. The difficulty is
that metrics for the development of new have until now been idiosyncratic, hard to generalize and nearly
impossible to manage consistently.
With the ACE diagnostics, executives can rapidly assess where a team is in the creation of valuable new
capabilities, identify obstacles and blockages and make timely interventions to accelerate their progress,
reduce risks and increase the potential returns for investments in growth projects.